To break through a cluttered market, Bristol Myers Squibb chose us to make Opdivo and Yervoy a top-of-mind treatment.
The creation of a global launch campaign with intricate, representative imagery and a key message that depicts a real and relevant benefit to the end user, surgeons.
Patient insights are powerful. When patients told us they are feeling unseen, we listened. We used their words and made them come to life.
The power of meaningful connections. We made this happen by branding a research division working to increase survival rates in cancer, and events that connected them to donors.
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